Thursday, October 7th, 2010

News & Specials - October 2010

Bands On A Budget

Your One Stop Merch Shop Newsletter [October 2010]
630 Mattison Ave. Asbury Park, NJ 07712 | 1-866-471-3868

Upcoming Shows & Specials!

We love the onset of a new season and we're especially excited about this fall. Bands on a Budget/Cowerks has begun to expand into new realms that go beyond a traditional merch company. After the first few shows in our office space proved to be a huge success in August, we broadened our horizens by opening a photo gallery for the month of October, hosted several technology workshops, and have even more shows coming up. Once only a merch company, Bands on a Budget has begun to build a community where musicians and fans can attend/play shows, view art, and socialize. This is the beginning of something really cool, and we're happy to share it with you all. Now remember, the door is as wide open as our new space, so if you have an idea for a workshop, want to book your band here, or have any other ideas for our space, get in touch with us! This is a community run by musicians, so we want you to be a part of it.

On that note, here is some more information about the current photo gallery and a schedule of upcoming events:

La Rambla Photography presents Photos of the World
A collection of photographs from Australia, to South America, Egypt, and even Antarctica, by travelers and photographers Ricardo Saporta and Nina Chiminec. The photo gallery is open during normal business hours (Mon-Fri 9-6) and during all Bands on a Budget/Cowerks events. This exhibit will be on display until the end of the month.

Saturday 10/9
7PM Free
Music: Joe Michelini (River City Extension), Brook Pridemore, Thomas Wesley Stern

Monday 10/11
7PM $3 (for the touring band)
Music: Post Post and Blackbirds

Thursday 10/21
7PM Free
Workshop: Modern User Interface/User Experience Patterns in Web Design
Speaker: Joe Lifrieri

Saturday 11/6
7PM Free
Music: The Amboys, Jesse Dunn, Laura Monzo

Sat 11/12 7PM Free
Music: McRad, Changes

Saturday 12/11
7PM Free
Music: Blackbirds, The Obvious


Since we're coming into cooler months, we're retiring our summer specials and bringing in more autumn-appropriate products. Don't worry though, if you are still interested in beer coolies, sunglasses, etc. we always have great prices. Here are our favorite on-going specials, as well as some new fall items:

Order 24 or more Gildan640/Anvil980 (Brands will be mixed and matched) and get one of the following:
FREE 2x4 banner
FREE 50 11x17 (no bleed) Posters
FREE 100 Guitar Picks
(You only pay $10 for shipping your free item)

24 AMERICAN APPAREL SCARVES FOR $249 TR445 Unisex Tri-blend Scarves
$249 for 24 scarves, includes 1 color, 1 location imprint and screen charge. Prints best at end of scarf.
10 Day Turnaround
Offer good through the end of November, while supplies last

One sided, one color printing on white OR color picks for $49
Other options:
Two sided, one color printing on white OR color picks for $69
One sided, full color printing on white picks for $79
Two sided, full color printing on white picks for $119
White picks come in the following gauges: .80mm, 1.00mm, & 1.26mm. For color derlin picks, the colors are determined by the guage, and are available in: .50mm, .63mm, .73mm, .88mm, 1.00mm, & 1.14mm.

16 oz pint glasses, includes 1 color, 1 location imprint and screen charge.
Price of shipping varies based on ship-to address, but budget at least $50 based on weight/packaging.
10 Day Turnaround

6 oz light weight cotton canvas tote bags with 20” handles.
Price includes 1 color, 1 location imprint and screen charge.
10 day turnaround

How to Sell More Merch

What's the good in making awesome merch for your band if you aren't selling it? Band merchandise is an important aspect of having a band; the potential for both promoting yourself and making money is huge. Selling merch helps you recoup other expenses you dish out (equipment, gas for shows, etc), and even puts money in band members' pockets- all while other people advertise your band. Why not take advantage of this by making the most of your merch with these tips on how to sell, sell, sell.

1. Create packages.
If someone likes your band enough to buy something, they'd probably be happy to have more than one piece of merch. Everyone likes to get more bang for their buck, so why not bundle some items together? Give a discount for buying multiple items; for example, sell a $10 t-shirt and a $7 CD together for $15. Not only will you be selling more merch and making more money, but your fans will be happy to have gotten a deal on a bunch of great merch. Win/win.

2. Offer cool stuff that they can't resist.
In most cases, your music will do the selling. However, if you have really cool items for sale, you have a better chance of selling to EVERYONE, even someone that hasn't heard your band before. Think of unique, useful, practical, or fun products to print your band name on, such as beer cozies, guitar picks, ear plugs, tote bags, etc. Get creative because chances are if you can think of it, we can make it.

3. Price it right.
A really important part of selling a lot of merch is making sure it's affordable. The way to do this is to make sure YOUR price is affordable, so you can sell your stuff at a reasonable price and still make some cash. Some tips for doing this are: order merch in higher quantities so you reach price breaks; keep your ink colors low so you pay lower per piece; order white shirts instead of color; take advantage of specials going on. You can also avoid screen charges by re-printing old designs on new apparel.

4. Take advantage of the merch table.
A merch table at a show is valuable real estate! We've all been guilty of the quick set up right before you play and break down right after, arguing about who has to be stuck back there while everyone else mingles. Why not approach the table as a great opportunity. Set up early, hang out as a band for the whole show, and break down at the very end of the show. Being open for business longer will guarantee more sales, especially because it gives you more of an opportunity to chat with people. Remember, lots of people wait til the end of a show to buy merch, so don't pack up too soon! Another tip for making the most of your merch table is to be creative in drawing attention to it. Make it an interactive experience where fans can watch your music videos, sign up for a mailing list- hell, set up a carnival game at your table! It's your 20 square feet, make the most of it.

5. Give out something for free
Believe it or not, sometimes giving something out for free is a great strategy in making money in the long run. Band brand awareness is important; you want to get your name out to potential fans. A great way to do this is to give out a download card, sticker, CD sampler, guitar pick, etc. Giving things away is obviously easier than selling, so you'll reach more people this way, and if all goes as planned, they'll become lifelong fans who will buy merch for years to come.

© 2010, 630 Mattison Ave. Asbury Park, NJ 07712.
Store Hours: By Appointment Only. is a member of PPAI