Friday, May 11th, 2012

Social Media Workshop for Your Band

Hey y'all,

It's time. Music is changing, the business is changing, it's all up in the air. For the time being at least, it looks like the internet trumps all. Digital is easier than a CD and an app is better than an album insert. It's exciting, but it can also be a little overwhelming. Want to make sense of this shenanigans and then some? Try our Social Media Workshop on Saturday June 23rd. Doesn't sound like something your band needs? Think again.

Bands or individuals who attend the course will:

  1. Learn how to create brand identities on major social media websites including Facebook, Twitter, LinkedIn, Foursquare, YouTube, and Pinterest
  2. Learn how to use social media to send traffic to a band’s blog or website
  3. Learn how to leverage accounts on each social media site in order to interact with other members and convert them to fans
  4. Learn how niche social media websites may be more useful for individuals and bands than the major platforms
  5. Learn the impact social media has on your fans
  6. Learn how individuals of different backgrounds view social media, and how to tailor social media campaigns to specific demographics
  7. Learn the implications of privacy and transparency when using social media

Attendees will take away the following with regard to specific forms of social media:

  • Blogs
    1. Elements of a well written blog post
    2. How to incorporate underlying goals into content
    3. How to engage viewers and convert them to subscribers
    4. How to generate traffic to a blog using social media
  • Social Commerce
    1. Understand how purchasing decisions are affected by social media
    2. How to conduct sales through social media sites like Facebook, Twitter, and Pinterest
  • Privacy and Transparency
    1. Learn how much information potential fans or customers are willing to provide
    2. How to gather information regarding your fans or customers
    3. Appropriate ways to market to fans who have provided contact information beyond the traditional email blast

…and more, friends.

This workshop will run approximately 4 hours with a 1 hour follow up session. Do not miss this. For a lot of bands, conquering social media is the missing link.

Sign-up is available at http://cowerks-sm101.eventbrite.com, and the Early Bird sale ends June 1st.

Hope to see you there!