BandZoogle provides us with their steps towards putting on an awesome live show.
After you've finished the preparation step and everything is in order, it's time to let people know that you're playing a show! As Dave Cool says in his article, you need to take personal responsibility for the promotion of your show. Relying too heavily on anyone else will be the first step towards having a mediocre show. Here are some ways that are listed to get the word out on your own:
Make sure that the show is posted on any and every website that you have a profile on. Facebook, Twitter, Instagram, Reverbnation, Bandcamp, etc. Social media marketing is an enormous tool that should be used to your advantage. Facebook has lots of benefits in itself, from creating events, updating your fan page, and purchasing ads.
It might come across as a little out-dated these days, but it is still beneficial. The trick is to put them in the right place. Stick up some posters in the local music store, at the local restaurants, and at any place that your think your fanbase will be. It all comes down to knowing your fans!
Word of mouth marketing! If someone is calling your personal number to invite you to a show, chances are you're probably fairly close with them. That personal touch can make the difference because you will always trust your friend over some random poster that you saw at the local coffee shop.
Why Do This? Because You Have LOTS of Competition
There are dozens of other shows going on and people might be inclined to go to those over yours. Aside from shows, your fans might want to be at the theatre, at the local bar, or at the movies. Why is your show the better option? Despite all of this competition, your biggest competitor might be the option of simply staying home. It's easy to watch a movie on your huge TV, go to bed early, then wake up without a hangover the next day. But it's your job (not anyone else's) to convince everyone that your show is the place to be.
To read more, check out Dave Cool's article on BandZoogle and stay tuned for part 3, coming soon!