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In our weekly series, BandsOnABudget.com goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.
It seems like every other week, we are posting tips on social media. If you can’t tell it’s important already, it’s something you need to start working on it, now. This article is especially helpful if you are already on some sites and are seeing minimum results, but it can help people just starting also. It brings out some different concepts like the 80/20 rule and only picking certain platforms
This article is mainly talking about artists having virtual concerts, which is a great way to engage with fans who cannot come out to see you. It’s mostly about creating personal, honest connections rather than just snark and one-liners. However, a lot of these tips can apply to on stage performance also.
Like him, hate him, or indifferent about him, there is no denying that Macklemore is becoming more popular with every song he releases. Along with STILL not being on a major label, he is changing the game. Regardless of your genre, there are still lessons you can take away from his career, like building a team that believes in you and not giving up because it is taking awhile.
If your dream is to live full time off of your career as a musician, you need to create revenue. Synch money can help. DIY Musician gives you some ways to create more micro-synch licensing to create a bigger payout.
So far, it is just an iOS app, but with enough positive reviews you could see it on every platform. Created to help bands lighten their loads on tour, Vicci created an app that fans can download and order their merch to have it directly shipped to their house. While it takes away from the fan getting the merch right then and now, it also prevents them from having to carry it all night. Right now, it is recommended to supplement your merch table rather than replace it, but it could go that way in a few years.
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