Wednesday, September 18th, 2013


In our weekly series, goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.

1. New Pledge-type Service: Patreon

Jesse Cannon, author of Get More Fans: The DIY Guide To The New Music Business and the man behind Cannon Found Soundation, did a feature on Property of Zack about the new pledge service Patreon. Unlike Kickstarter or Indie Go-Go, Patreon allows you to support the bands you love monthly rather than when they start a project. Almost seems like a throwback to the patronage system of the Renaissance period!

2. Get Your Music on College Radio

Hypebot brings you the complete guide for a musician to get played on college radio as told by EricTheReDD, the former general manager of WJSC-FM (Johnson State College, Vermont). He gives advice from what to include in a package to the station (Press Kits are a must), the professionalism of your presentation, and how to ensure it will be played.

3. In Case You're Behind On Your Twitter Game

CD Baby brings 10 questions about Twitter you were too afraid to ask. For those who have not jumped on this microblogging social media, they bring you useful information relevant to musicians new to the service. Answers what a hashtag is, how to tweet when you have nothing to say, and why you should be using it.

4. 7 Marketing Truths All Musicians Should Know

A good, short guide on what music marketing is and isn’t. A must-read for those with no experience on the business side of music. While it will not tell you how to specifically promote your music, it is a good jumping point before you create a plan.

5. Casket Streams Spotify?

Are we going too far with this? Swedish audio makers have created “CataCombo Sound System” that allows customers to stream spotify into a casket. The estate will still need to pay spotify charges, but it allows someone to take all of their music with them after death. The link has a demo-video and the specs on the casket. So far, three customers from around the globe have ordered their product. There is a market for everything, apparently.

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