The Front Bottoms are on fire. Their most recent album, Talon of the Hawk, was featured on Spin, MTV, and AOL to name a few. They’re about to embark on a European tour, but we caught them for a few minutes to talk about their own merch catalog, what items they would suggest, and why merch is important to a band’s career.
Q: You guys just played a huge sold-out hometown show at the Stone Pony in Asbury Park, NJ. It was incredible. How did it feel?
A: We were totally honored! The show was so much fun for all of us and everyone involved, and we couldn't have wished for a better way to end out our summer.
Q: You're about to head over to Europe for a fall tour. Do you have a city in particular that you absolutely love playing overseas?
A: YEAH, we are leaving in a few days!! I don't think we are particularly excited about any specific cities, I do know that one show we will be playing on a boat! I'm really just pumped on the whole thing.
Q: For bands who are ordering merch for the first time, what kind of advice would you give them? Which items do you think it's most important to have? Do you think bands should always have something for free to giveaway at their tables for fans?
A: Having little things to give away for free is always a great idea, who doesn't want free stuff? I would say try to keep your merch original from the design to the item.
Q: Your merch designs are always a big hit with your fans. Who usually comes up with the ideas behind the designs?
A: It's usually one of us who draws up the design. Sometimes a friend will have an idea that we will like and we use that.
Q: I love the pillow cases that you guys ordered recently. What other out-of-the-box items would you suggest for bands to order, or that you'd like to have in your catalog in the future?
A: I think lighters would be cool. I know we are digging on socks right now. Phone cases seem like an idea.
Q: What is your best selling item/design? Why do you think it's so popular?
A: A few of our designs are equally selling just as well, but I think they are popular because the design works for both girls and guys.
Q: Do you think it's important for the band members to make an appearance at their merch table before or after the show and connect with fans?
A: I think it does help. I'm not sure why you wouldn't want to, your fans are everything you have.
Q: How important do you think selling merch is in a musician's overall career and on tour?
A: It's helpful to have merch; people want to represent bands that they like so you should give them ways to do that and at the same time you'll be helping your band out.
Check out their online merch store here!