BOAB_news you can use

Tuesday, September 23rd, 2014

News You Can Use Week of 9/23

In our weekly series, goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.

1. Youtube Launches Realtime Analytics

The popular video streaming website that we all know and love has recently added a few new features. Youtube now offers realtime analytics reports that show views data for previously uploaded videos. Although the analytics aren’t as developed as other social networks, it’s likely that Google will continue to add new features. This could result in lots of different promotional strategies for Youtube users.

2. Apple CEO Tim Cook and His Take on the Music Industry

“We are dealing with a ‘me’ generation,” claims Cook. In a recent interview, he explains why music curation isn’t the answer. He continues to say that a method used to enhance music discovery is just inefficient. “The future is in being able to determine what I want to hear without me knowing it yet.” Check out the full interview here.

3. Driving Tips for Touring Musicians

Basically, there will be terrible drivers everywhere you go. The only thing to do is take all of the necessary precautions. These 7 tips should help any touring band get to their shows on time, avoid those sneaky cops, and stay alive while on the road. 

4. Steve Rennie on the Future of Digital Downloads

Steve “Renman” Rennie, former manager of Incubus and music business veteran, recently participated in an interview, talking about his opinions on the future of digital downloads. He strongly believed that streaming was going to be the next big method of music consumption. However, his overall theme was about content. If your music is just great, people will listen to it on any format they choose.

5. 6 Reasons Why Your Band Should Make Flyers for Every Show

The article starts off by stating, “If you don’t make flyers for your shows, you don’t deserve to get booked.” Although it might seem a bit harsh, there’s no doubt that flyer creation and distribution is very important during the promotion process. Writer Drew Ailes might be getting a little carried away, but his 6 reasons for flyers definitely will definitely help.

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