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In our weekly series, BandsOnABudget.com goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.
It is definitely a great feeling to see a person in the audience (aside from your mom and your girlfriend), wearing your band’s t-shirt. Seeing your art designs come to life, watching your merch do the marketing for the band, and making a little money from t-shirt sales are all great things that can come from printing custom merch. But you’re in a band, so you don’t have lots of money to spend on screen printing. This article does a great job at explaining what your band can do to minimize costs. The biggest lesson to learn is that less is more. Print on one side, use fewer in colors, and keep it legible. The success is in the simplicity! But remember, the biggest way to minimize costs and maximize satisfaction is to order your custom merch from Bands on a Budget!
In case you haven’t heard yet, Pandora has finally launched its Artist-Marketing Platform (AMP), providing over 125,000 artists with free listener data. Although it’s nice to say that it’s all about the music, these “business-oriented” activities are still important for the band! You can get info about listener demographics, song performance, geographic locations of fans, and a few other pieces of data. Enroll in AMP and start getting the most out of Pandora!
A new app by the name of Clowdy has made its way into the market, claiming to be the next professional, social media site for the creative community. It is being compared to Linkedin, in the way that is attempts to provide users with the opportunity to upload content and network with like-minded individuals. It may not be as well known as Linkedin yet, but it just might be worth a shot.
As a brand new band, it is definitely a necessity to know how to book your own shows. It is much easier to type this articles about relationship building with established venues than it is to actually build those relationships. Especially since everyone seems to be in a band these days, the market is more competitive than ever, but with some great planning and professional communication, you’ll be bff’s with the venue owner in no time.
Services such as Spotify, Pandora, and all of the other music streaming services aren’t necessarily bad models that aren’t capable of working. At the core, these services can help the music industry, but currently, artists are investing much more into them than they can possibly get back. Changes in services including Windowing and Transactional Streaming are all options that need a little more development and a lot more implementation; however, they can change the streaming service into a system that benefits everyone.
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