619 Lake Ave. 3rd Flr Asbury Park, NJ 07712
In our weekly series, BandsOnABudget.com goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.
1. Getting the Most Out of Your Facebook Marketing
Despite the fact that there has been discussion about the stability of Facebook in the social media networking space, they have continued to develop their marketing platform, making it easier and more profitable for users. One of the most underrated feature the offer is the custom audience option. The FYF Festival in Los Angeles has definitely taken advantage of this feature, partnering with artists Phoenix and The Strokes.
Taylor Swift has been making some moves recently, as she hopes to spread awareness for her latest album that debuted in late October. Amidst the hype, she recently decided to pull her entire catalog off of Spotify, stating, "Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.” Although that is a true and comforting thought, not everyone can sell 1 million copies of their record in the first week. Spotify is definitely not the only path to success, but it opens up multiple doors for revenue and exposure. While it could use some changes in its format, artists should definitely continue to utilize the streaming service.
Your band or business should definitely take advantage of the benefits of email marketing for the simple reason that WAY more people actually buy stuff after being led there from emails, not social media pages. Here are three helpful tips that will enhance your email marketing.
After being asked this question, the majority of participants stated that they would not subscribe to Youtube’s new music streaming service. Most people claim that they listen to music from youtube, which is not surprising. Currently, it is free to simply search any video you’d like, so how would a paid streaming service appeal to these types of users? Would you subscribe to MusicKey?
A well-written bio can be a very important tool for any band. In most cases, it presents potential fans with a first impression that could drive them away or intrigue them even more. However, after this music journalist spent a decent amount of time dealing with band biographies, he decided to list a few aspects of a bio that should definitely be avoided.
Check back every week for our weekly web roundup. Have any hot tips or web content you think is worthy? Send it our way to firstname.lastname@example.org or link us in on Facebook!