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Monday, February 16th, 2015

News You Can Use: The most innovative music companies of 2015

In our weekly series, goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.

1. 8 Things That Should be in Every Band’s Digital Press Kit

Many people might be going to your band’s website for lots of different reasons, so it seems a bit difficult to please everyone. Some fans are looking for new music to download while some industry buffs are looking for bios, press articles, and hi-res photos. A handful of different items should always be included in a band’s press kit and those items should always be easy to find too!

2. Haggling Your Way to the Stage

Booking your band at venues can be a very difficult process. It’s all about who you know, but your band doesn’t know the venue owner yet, which is exactly why you’re trying to book this particular venue. In our world of consumerism that revolves around fixed prices, it’s difficult to understand the concept of haggling and negotiation. However, this idea of solidified, fixed prices is not as present in other parts of the world as it is here, in the USA. In fact, it isn’t very present in the venue-booking scene either, making negotiating that much harder to understand and accomplish. These four tips will make that negotiation process slightly easier by laying out some basic ideas that should benefit everyone.

3. 10 Most Innovative Music Companies in 2015

Every year, Fast Company names the most innovative companies in all walks of life, one category being music. Most of these companies have made great achievements in the past year, so they definitely deserve the extra spotlight. Next Big Sound has developed an intricate system of analytics, while Third Man Records teamed up with Jack White to create things that never even existed. Check out the full list to see what companies your band should be following or even partnering with!

4. 5 Not-So-Obvious Ways to Make Money with your Music

As much as we, as musicians, want to believe that it’s all about the creativity and the art, money is still an important piece of the puzzle. Bands need to spend money on recording, band merch, gear, and tons of other things. So where does that money come from? According to an article by Michael St. James in Performer Magazine, there are a few money-making routes that musicians often forget.

5. Fan-Driven Marketing

It’s definitely not the easiest type of marketing to accomplish, but once you pull it off it’s definitely very rewarding. It’s easy for you and your bandmates to promote your music (or at least it should be). After all, you guys are the ones who should care the absolute most about sharing your art with the world. However, you don’t have to be the only ones doing the promotion. Ideally, your loyal fan base should want to promote your music too, but only if the incentive is present and the involvement is high. Here are five different ways to tap into that fan-driven marketing.

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