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In our weekly series, BandsOnABudget.com goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.
The beginning is always the most difficult part of your musical career. With a very oversaturated marketspace, new bands can barely find a place to settle down. But despite the fact that booking gigs at the very beginning may seem impossible, it will only get easier over time. This article follows a band by the name of Grouplove and the way that they contacted every place in LA that would feature live music. The moral of the story is that no one is going to call you first.
American singer-songwriter and producer Eric Eckhart, gives us his thoughts on the power of social media for musicians. Eckhart has been a part of the DIY music community is Berlin, Germany for over 10 years now and he has much time to discuss how social media has affected musicians. He writes, “The hard honest truth is this – the reason many of us have not had the breakthrough we desire is our songs haven’t been great enough. Not because we didn’t have the right social media approach.” He suggests that all of the time spent updating statuses could be spent writing great music instead. But this brings up another question - in an evolving world where almost all music consumption occurs on the Internet, how will this great music be heard if social media marketing is ignored? Do you think social media marketing is helpful or wasteful?
Selling your honest, hard work won’t always have to be so straight-forward. Most of the time, people are always searching for deals or sales before they purchase anything. You know that you search for them too, so why wouldn’t others be incentivized by a fair deal on your band merch? In Bob Baker’s book, The Five-Minute Music Marketer, he writes about simple ways to make a little extra money for the band. Things like exclusive content, unreleased demos, and bundled pricing on custom merch can all help to increase those band funds!
This month by month guide provides us with the best times to release albums or EPs all based on the big annual events that occur in the music industry and how they affect consumption. Events like Pitchfork Festival and SXSW can draw the attention away from your release, making some months better than others. Check out the full list and let us know what you think!
It’s easy to say that social media marketing is simple, but doing it well requires a great marketing strategy. Anyone can post statuses and pictures, but not very many people can get more engagement beyond their parents and best friends. These 5 tips describe strategies that don’t take social media marketing over the top. Instead, they find the happy medium between silently stagnant and obnoxiously overdone.
Check back every week for our weekly web roundup. Have any hot tips or web content you think is worthy? Send it our way to firstname.lastname@example.org or link us in on Facebook!