BOAB_news you can use

Monday, March 2nd, 2015

News You Can Use: New Net Neutrality Rules & other music news

In our weekly series, goes through the dregs to bring you the best in DIY focused news, tips, and advice on the topics of touring, marketing, promoting, social media, PR, & more.

1. FCC Votes to Approve New Net Neutrality Rules

The Federal Communications Commission voted 3-2 in favor of new net neutrality rules that preserve a fair and open Internet. Just to clarify, net neutrality is the concept that internet providers should not be in control to decide which parts of the internet they can grant you access to, but should remain neutral to everything on the internet. To summarize, the FCC has voted to reclassify broadband access, ensuring that the internet will be fair and open to us all. This is great for us as musicians in this digital age because the internet influences how we reach our fans, interact with our audiences, and release our music. Basically, new net neutrality rules should be a musician’s best friend in this evolving digital world.

2. Streaming Music Exceeds Downloads

Income from streaming music has exceed income from downloads in 24 countries. Although the U.S. is not one of those countries, this is still a great example of the shifting music industry. Maybe this should be an indication that the U.S. should be more welcoming of paying for music streaming. France, the Netherlands, and Spain are all countries that have seen profits from streaming. Although it’s been proven that some artists only make fractions of cents per stream, the fact that streaming has become such an integral part of music consumption should be seen as a great opportunity for exposure.

3. That New Call-To-Action Button on Facebook

If you haven’t been on Facebook in the last few weeks, you won’t be familiar with this Call-To-Action button, but it’s basically exactly what it sounds like. Facebook pages now have the option to add a call-to-action button at the top of your page, linking to anything of your choice (videos, websites, contact pages, etc.). It’s a great feature that is shown in your insights too, so you’ll be able to see how effective it actually is.

4. Björk Refuses to Release New Album on Spotify

After having a short discussion with Fast Company, Björk has decided that Spotify isn’t the best thing for her. After working on her album for the last two to three years, she claims that “this streaming thing just does not feel right.” The basis of her reasoning focuses on the idea that years of hard work and creative expression shouldn’t be released for free. She continues on to say that “it’s not about the money. It’s about respect...for the craft and the amount of work you put into it.” Will this hurt or help her music sales and consumption?

5. Why Reaching an Audience of Almost No One is a Good Thing

Seth Godin, an entrepreneur, marketer, and keynote speaker gives musicians some great advice on how to reach a target audience and why that audience should be almost no one. He specifies the difference between almost no one and just no one by saying that no one is really nothing, but almost no one is really something. Often times, bands try to be everything to everyone, but this never works out. Godin explains that it’s always better to dial it way back and focus on the smallest portion of your fan base. That way, there's a better chance that your music will be heard, your custom merch will be bought, and your fans will maintain a relationship with your band. 

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